Prime Performance


We affect real change.

Prime Performance was first established in January of 2019. Thinking more broadly on how we can make a positive and lasting impact on the fitness industry as a whole from different angles. We have adapted a three-dimensional approach by working closely with a diverse audience.

From the clients whom we have the privilege of guiding towards their goals to personal trainers who are looking for mentors to help them build a sustainable and scalable PT business, and gym owners who wish to outsource the responsibility of recruitment, management, and the development of personal trainers so that they can focus on what’s important to them.


Why work with us?

FOR GYM OWNERS: We shoulder the burden of hiring, managing and developing trainers so they don’t have to. This allows our partners to focus on what’s important to them, their business.

FOR OUR CLIENTS: We put great emphasis on a client’s journey towards education along the way to ensure that at some point when they’re ready to go at it alone, they feel well equipped with the knowledge and skills to do so.

FOR OUR TRAINERS: Our trainers have access to secure working opportunities, mentorship programs and dedicated resources to effectively execute their role with an abundance of opportunities to further develop, grow and scale.

Our Core Values


Whether you’re a gym owner, a personal trainer, or a client, a “never give up” attitude and pushing through obstacles will develop a stronger mind and body.


We believe that teaching yourself the importance of having health-conscious goals is one of the secrets to leading a successful and fruitful life.


We believe training is a metaphor for life; it teaches us discipline. How to stay focused, and how to overcome adversity/resistance.


Working collaboratively with one another, we strive to achieve success via building relationships conducive to producing results.

If you want to go fast, go alone: if you want to go far, go together!